Tuesday 6 October 2015

Focus group: opinions

I asked my focus group which name they preferred out of the following:
  • Kent Life (3/20)
  • Lifestyle Kent (6/20)
  • About Kent (9/20)
  • Inside Kent (2/20)
Because of these results I am calling my magazine 'Inside London'.

I also asked them what the house colours should be, and a majority of the group agreed that the colours should be bright, bold and eye-catching because that is what he target audience will find attractive. A lot of them also suggested the text on the cover should be white, as it will stand out and look effective with a bright background. 

No comments:

Post a Comment