Focus group opinions - advert

I was unsure what to advertise in my magazine, so I asked my focus group what I should do out of the following options:
- Furniture (10)
- Jewellery (7)
- Gym membership (3)

My focus group came to the conclusion that furniture would be the best option because it is the most practical out of the choices.
In order to take the photos, I had to ask permission from the person in the furniture store.

Focus group: opinions

I asked my focus group which name they preferred out of the following:

• Kent Life (3/20)
• Lifestyle Kent (6/20)
• About Kent (9/20)
• Inside Kent (2/20)

Because of these results I am calling my magazine 'Inside London'.

I also asked them what the house colours should be, and a majority of the group agreed that the colours should be bright, bold and eye-catching because that is what he target audience will find attractive. A lot of them also suggested the text on the cover should be white, as it will stand out and look effective with a bright background. 

Research: Existing regional magazines

I will be taking inspiration from ABSOLUTE BRIGHTON and BRISTOL MAGAZINE for my production. ABSOLUTE is aimed at a similar target audience to my magazine, and I like the layout of BRISTOL.

Research: Focus Group Opinions on Location

For my original plan my magazine was going to be based on London, as my focus group all agreed it would be interesting for the target audience and there is a lot going on there so there is a large variety of things to write about. However after giving consideration to the cost, time and travel etc I came to the conclusion it would be difficult to produce a professional looking magazine that fulfills the brief in London.

My focus group helped me come up with the more practical option of East Kent, with 17/20 of them thinking this would be a good choice. This is a very practical loaction fro me because minimal travelling is required and I can re-take the photos as many times as neccissary to get the best quility.

Research: Tutorials

In order to achieve a professional looking final product that fulfills the brief, I will be using programmes  such as Adobe Photoshop CS5, Prezi and Slide Share. I will be using Prezi and Slide Share to upload things that show my progress as they are both good at conveying information. They are both simple and user friendly, also they allow the the user to navigate any piece of information they want to view. For my production of the magazine, I will be using Adobe Photoshop CS5. I have already used this software for my AS coursework  but I watched tutorials on it to refresh my memory as I find it quite challenging.
Photoshop:
https://www.youtube.com/watch?v=6idvDikh-vM
Slide Share:
https://www.youtube.com/watch?v=6idvDikh-v
Prezi:
https://www.youtube.com/watch?v=ArGh6FurR0Q

Research: Codes and Conventions (main task): Adverts

Research: Codes and Conventions (main task): Feature Pages

Research: Codes and Conventions (main task): Contents pages

Research: Codes and Conventions (Main Task): Front Covers

Research: Codes and Conventions (Ancillary Task 2): Regional Magazine Websites

Research: Codes and Conventions (Ancillary Task 1): General Billboard Adverts